Learning Together
Picking apart the digital marketing scene, a blog entry at a time.
Latest Blog Posts
Inbound VS Outbound marketing in the digital age
As a marketer, your main focus is to generate leads, or customer demand. With technology, buyers have become more informed, wielding more decision making and purchase powers. For example, customers can shop online at their own discretion, without needing to pay attention to the many competing adverts in shopping malls. For marketers, it is thus…
An intro to UTM Parameters
You might have designed a new social media campaign meant to drive traffic to your website… but how have people found their way to your site? Do you know what specific post generated actual leads? As digital marketers it’s important to be able to measure the impact of your strategies, hence the use of “Urchin…
Designing personas: People not caricatures
Personas are fictional profiles, based-off real user research as part of their design process. They’ve been heavily criticised however, for being an oversimplification of customers. Whilst customers are individuals with many differences, personas remain an important tool in user-centred research for marketing. So, how do I design it better? Focus on behaviours and context rather…
The gig economy: Our future as digital marketers?
Composed of flexible jobs, where independent contractors and freelancers are hired for short term projects, much of the gig economy was made possible via virtual platforms such as Airtasker and Fiverr. In essence, it is a form of employment that undermines traditional employment models of a daily “9 to 5” job. The Gig Economy of Australia Between…
TMI: A lesson from the Coronavirus
It’s clear to us all how the internet has made it easy for consumers to research products, brands and services. Deloitte reports that 81% of us read reviews and check ratings before purchasing. We also have social media, influencers, forums, blogs and more. We are living in an age where consumers have more information, more…
Traversing the Digital 